a fan is a fan is a fan – or, down with pink jerseys
Last night the Blue Jays held their annual State of the Franchise event for season ticket holders, and I got the opportunity to ask Paul Beeston about something that’s been bothering me for two years: why is there such terrible selection of merchandise for females? Last night was a great example – the Jays shop had a fantastic fifty percent off sale for all the attendees. We jumped at the chance to pick up jerseys, hoodies and hats for our entire family – but when it came time to find a hat for myself, I had only white and pink hats from which to choose. In case you’re unaware, the new uniforms have the Jays back in BLUE, not pink.
Beyond the pink issue, the shop was also notably missing shirts for women with player’s names on the back – despite having a huge selection for the guys. Last year in the shop we had maybe four names from which to choose, compared to the full roster for the men. Naturally we can wear Bautista’s name or Arencibia’s name – the popular one or the cute one, who else would a lady care about, right?? But what about the Escobar fans (me) or the Johnny Mac fans (my daughter, before he was traded)? Well, we can always wear an ill fitting man’s shirt, I guess.
The Blue Jays desperately need to cultivate a stronger fan base. Toronto is not a baseball town, and it shows. Regardless how many homers Bautista hits we just can’t fill the stands. Given that, it boggles my mind that they wouldn’t be actively courting fans of both sexes. As I stated to Beeston last night, female fans bring to the table the same passion and money as our male counterparts. Why wouldn’t we have the same choice in merchandise? Why are we treated as lesser fans? After the q&a wrapped up, I was approached by no less than a dozen people – men and women – thanking me for addressing the issue and confirming they’re frustrated, too. Give the people what they want!
And please – PLEASE – let the pink merch die. Let the tight, see through shirts and the tiny logos die. (Seriously, the women’s hats have a way smaller logo than the men’s hats. Why?) I promise you the people buying tight, pink jerseys are NOT the same people attending forty games a season, as I do. Let’s not cater to that audience, and let’s also not demean the female fans by offering only the most minimal, most cutesy merchandise.
I’m a baseball fan. I love the Blue Jays and support them with a fierce loyalty. Treat me like a real fan, or lose me. To be fair, Beeston promised my complaint was heard and it would be addressed. I’m really looking forward to seeing if that is indeed the case.
